An Introvert’s Networking Journey

An Introvert’s Networking Journey

MARK 1024 – Final Networking Blog

It’s hard to believe that it has been about eight months since I decided to “take the leap”. After graduating with a marketing degree and zero practical experience, I struggled to find a job in my field that, frankly, paid the bills. In the meantime, I continued teaching piano while working retail part-time. Don’t get me wrong, I love music and I’m especially thankful for the opportunity it gave me to develop leadership skills and independence. However, after teaching for about nine years (since high school!) I decided to work on myself and enrol into a Digital Marketing program at George Brown College.

During my time at GBC, I was fortunate enough to learn from weekly guest speakers – each of which were well-versed in marketing and job searching. As an introvert, the idea of networking and job seeking was quite daunting. However, as a future marketing professional, I knew that I needed to overcome my shyness and forge connections with different individuals.

Lessons Learned

One of the first lessons I learned is to expand my professional network! One of the speakers, Julie Vanderkloet, expressed that isn’t enough to add someone as connection on LinkedIn, instead you should strive to create authentic relationships with individuals you meet on your job searching journey. Whether it be a former employer or even a classmate, a genuine connection is with someone that actually remembers who you are.

Urban Dictionary: wait a minute, who are you
Kazoo Kid, gif from: https://bit.ly/30K5GF9

In addition to meeting new people, it’s important to ask questions. For myself, this meant participating more in discussions in class and even at my current workplace. With the pandemic still running rampant, meetings are taking place online – meaning that we must be comfortable chatting both in-person and virtually. By asking questions, you are showing the other person that you’re interested in what they have to say. As marketers we are constantly exposed to different insights, and we must question why people are thinking or feeling a certain way so that we can create solutions to meet their needs. Being curious is a part of being a marketer, as we are always thinking of what clicks and sticks in people’s minds. While it’s great to ask questions, we should be succinct in phrasing inquiries.

“If you can get the message across in 50% less words, then do it!”

-Julie Vanderkloet, Senior Manager of Consumer Insights at Weston Foods

Be brave! Courage and resilience was a recurring theme throughout the guest speaker series. Kareem Perez, career coach and brand consultant, encouraged my classmates and I to start taking action and “fail forward” in reaching our career goals. By taking the chance and applying for that intimidating job posting, we are taking a step forward towards success. Being afraid to make a mistake won’t help you progress, but will actually hinder your ability to grow as both an individual and professional.

“If you can hit 75% of what the job poster is looking for, you should go for it. If you are a good fit they are likely to let you learn on the job.”

Asta Schouten, Social Media and Brand Strategist

Building My Network

Thanks to the seminar series, I was able to connect with the guest speakers on LinkedIn. SEO specialist and GBC alumni, Natasha Burtenshaw-deVries has been extremely helpful on the platform by sharing stimulating search marketing content and advice.

Graham Sterling from Acadium introduced my classmates and me to online digital marketing apprenticeships. During my upcoming work term, I plan on completing an apprenticeship with Acadium to obtain more experience and grow my professional portfolio. 

Kareem Perez from The Tech Effect was gracious enough to connect on LinkedIn and offer a career discovery session for us to chat about “getting myself out there”. All of the speakers were generous enough to offer their time and expertise to help us gain a better foundation going into job searching.

After continuously hearing about networking and conferences, I finally attended my first event – the 2020 Adobe99U Conference. At the virtual convention, I heard from different individuals from the creative industry. One of the speakers, Nishat Ahktar, a design professor at Portland State University, shared the importance of fully listening and not just passively looking. Ahktar referred to the act of attentive listening and appreciation as the gift of exchange. When actively listening, we gather deeper insights and stimulate creativity.

To exercise the gift of exchange, Ahktar shared a simple exercise – listen to an album from beginning to end. By taking the time to listen to each track, you open yourself up to a level of critical thinking (i.e. Thinking about the lyrics, instrumentation, emotion, key, tempo). It’s important to remember that someone took the time to create something, and as listeners, we must fully listen and appreciate the content. This conference, while primarily about design and art, reinvigorated my creative drive and inspired me to create content and share it on my blog site, SimplyLJ.

SimplyLJ logo designed by yours truly 🙂

SimplyLJ was initially created as an online space for me to share my creative work. However, the site has grown to become a place where I can share a variety of content on topics that I’m passionate about, like music and marketing. As an introvert, sharing can sometimes seem difficult but as the speakers have mentioned, we need to be brave and take chances! So, I took the leap and started a music podcast series called The Melody Project in which I discuss music and pop culture, all while brushing up on my public speaking skills.

Check out my podcast series, The Melody Project!

While I currently haven’t obtained a co-op, I have a list of contacts that I am planning on reconnecting with to secure a position with a marketing agency. There are many facets of marketing that I still want to explore and I believe that a work term in an agency environment will provide a diverse experience.

-LaarniJane♡

Mobile Mood.

Mobile Mood.

MARK 4024 – My Mobile Day Assignment

Image from: https://bit.ly/2OFeqp2

Take my hands now, you are the cause of my euphoria.”

– Lyrics from Euphoria by Jungkook of BTS

It’s 9 AM and my phone blasts BTS’ Euphoria, signalling the start of another day. On a good day, I would usually lie in bed and let the song finish. On a not-so-good day, I would jump out of bed, pick up my phone, shut it off. Regardless, I always find myself spending a good 10-15 minutes scrolling through my Twitter and Instagram feeds in bed. Why is this? When did I start developing this habit? 

To answer my previous question, I thought about the time when I got my first mobile phone. I was in eighth grade when my parents gifted me with a Nokia 3500c. With my cell phone, I was finally able to send text messages and take pictures with my friends. However, once ninth grade came along, everyone around me started getting BlackBerry phones and iPods.

Not wanting to feel disconnected from my friends, I used the money I saved from my paper route (yes, I was once a paper girl) and bought an iPod Touch (4th generation). To me, this was the beginning of my mobile and social media habits. While I still used my Nokia phone to call and text my friends, I would find myself using my iPod more as I could watch videos, use social media, and of course, listen to music all with the touch of an app. Notably, I first created my Twitter and Instagram accounts using my iPod Touch.

Today, I’m happily using my iPhone 8 for many of my everyday activities such as checking my email, listening to music, taking pictures, shopping, and ordering food. It’s amazing to see how much mobile technology has evolved over the past decade. Truly, no matter what it is you want to do, there is an app out there that’ll help make things easier. On my iPhone, I currently have 48 apps downloaded that range from productivity (i.e. emailing, web browsing) to entertainment (i.e. YouTube, Disney Plus).

My Top 5 Apps

As a digital marketing student, I am constantly reading and sharing content on social media. Hence, it’s no surprise that a good chunk of my screen time is on social media apps. When I’m on-the-go and need information, the first thing I do is pull out my phone and Google the answer to my questions using the Safari web browser app. For entertainment, I’m usually on YouTube. My top 5 most-used apps (listed in no particular order) are the following:

Top 5 apps: YouTube, Instagram, Twitter, Facebook, Safari

Micro-moments and Pet-peeves

I want to Know

Artists I enjoy listening to these days include CrushH.E.R.Daniel Caesar, and BTS to name a few. I remember a time when a friend texted me asking if I listened to BTS’ latest single. I was in the middle of working on a paper, but I had to take a break and check out Twitter to see if she was serious (that the song came out). Sure enough, upon opening the Twitter app on my phone, BTS was trending.

Through the tweets from other fans I was able to get the URL link to the official audio of BTS’ Your Eyes Tell. Indeed, I was a very happy fangirl when I found the news to be true and finally listened to the new song! Twitter’s platform, especially on mobile, helps users in the I want to know micro-moment find the latest news in pop culture. This ease of use is probably why the platform is usually the first to share trending topics (compared to traditional news outlets). 

I Want to Buy

With the current pandemic situation, I prefer to order food in advance to shorten my time inside a restaurant. This past Sunday, while driving home from church, my family and I had a craving for Chipotle. We were pretty set on what we wanted (we were all the in the I want to buy micro-moment), and so I took out my phone and googled Chipotle. The restaurant was the first result on the SERP, so I clicked on the link and was brought to the Chipotle’s homepage. From there, I tried to place a mobile order but soon gave up as the website was loading very slowly (keep in mind the fam was pretty hungry). Slow-loading sites are one of my pet peeves!

Screenshot from Chipotle’s Website; The app was definitely faster than the website.

Just as I was about to give up, I noticed that the fast-food chain had an app. Voila! I was able to place my order quickly through the app as it offered a much smoother user interface. Overall, my experience with the Chipotle mobile app was superior compared to its website. Like most customers, when making a purchase, I want my transactions to be quick and seamless. After placing my order, I was able to quickly pick up my food when I arrived at the restaurant.

Chipotle’s mobile app interface. Image from: https://chip.tl/2CwiRQB

Hey, Marketers…

Based on my experiences with social media and food ordering apps, user experience is vital to keeping customers! If a website is loading too slowly, it may irritate users and cause them to take their business elsewhere. A dynamic website adapts to the device screen size, making it more accessible to different devices. However, a mobile app is beneficial since they usually have a smoother interface and load faster. Undeniably, marketers need to take into account the fact that consumers are changing, and mobile dependence isn’t going away any time soon. 

-LaarniJane♡

Songs mentioned in this post

A Beginner’s Guide to Reading Music

A Beginner’s Guide to Reading Music

So you want to play the piano? Or perhaps you’re interested in the guitar? No matter what instrument you choose, one of the first things you should learn is to read notes.

Music notes piano
Image by Steve Buissinne from Pixabay

As a music instructor (and blogger) I felt that creating this basic guide was necessary, after hearing from friends that they wished they continued taking piano lessons. Regardless of your age or experience, it’s never too late to learn how to read sheet music and play it too.

I genuinely hope this article will help you get started on your music journey and simply play! The topics we are going to be covering are:

  1. Rhythm Notation
  2. The Grand Staff
  3. Guide Notes
  4. Dynamics

Rhythm Notation

What is Rhythm? The first thing that comes to mind whenever I hear the word rhythm is the Phineas and Ferb episode where the boys tried to get a drummer to rejoin his band, Love Handle for a reunion performance. The drummer, Sherman, was working as a librarian and claimed that, “he ain’t got rhythm”. Clearly, he had rhythm… but just forgot that he had it. To put it simply, rhythm is a pattern of sounds.

4 Basic Rhythm Notes You Should Know

A key thing to remember is that music, just like us, has a heartbeat. The beat is usually steady but can sometimes speed up or slow down mid-song for dramatic effect. Pictured below is the quarter note. This note is equal to 1 “heartbeat” or simply one beat.

Music Quarter Note

Quarter note is held for 1 beat.

Notes can be short (like the quarter note) or they can be longer. The half note is held for 2 beats and looks just like a quarter note except its head (the circle part) isn’t coloured in. Here’s what the half note looks like:

music half note

Half note is held for 2 beats.

Next up we have the dotted half note. Visually, this note is identical to the half note except it has… well, a dot. This note is held for 3 beats. The dot adds half the value of the note in front of it to the total value of the note (Since the half note = 2 beats -> half of 2 equals 1 -> 1+2 = 3 beats)

music dotted half note

Dotted half note is held for 3 beats.

Finally, we have the whole note, which is held for a total of 4 beats. Unlike the previous notes which have a stem, the whole note is just an uncoloured head.

music whole note

Whole note is held for 4 beats.

Great! So you’re now a little more familiar with rhythmic notation. Here’s a familiar song that features quarter notes and half notes:

Read music notes

At first glance, you probably didn’t notice that this song is in fact, Twinkle, Twinkle Little Star. What if we added some lyrics?

Read music lyrics

Does this look a little better? Maybe. But it still seems a little hard to read. What if I added some bar lines?

Read music bar lines

Bar lines organize notes into sections called measures (or alternatively, bars). Each measure must contain the same number of beats. In the example above, each measure contains 4 beats. Organization is key in reading music.

If you can clap out the rhythm Sherman the librarian was making with his books, then yes, you have rhythm.

The Grand Staff

Now that you know how to read rhythm, it’s time to read pitch. Music is made up of low, medium, and high sounds. These sounds are notated onto a staff, which are the horizontal lines found in sheet music. The music staff is made up of 5 lines and 4 spaces:

music staff lines

Pianists actually have to read two staves, one for each hand. The bottom staff is played by the left-hand, while the top is played by the right. This also applies to other instruments such as the organ, harp, and marimba. Notes can be placed on either the lines or spaces of the staff, with those closer to the bottom being lower-pitched, and those towards the top being higher-pitched. The clip below showcases low to high sounds on the piano. Notice that low and high refers to the pitch of the note and not the volume.

As mentioned previously, many instruments use two staves at the same time and that is because of their range in pitch. On the bottom staff, you’ll find the bass clef, which again represents lower sounds. The top staff features the treble clef which represents higher sounds.

The combination of the two staves is called the Grand Staff. As you can see, the two staves of the grand staff are connected with what we call a brace. This indicates that the notes on both staves are being played simultaneously. Now that may seem intimidating, but it’s pretty easy (and fun) to read once you get some practice.

Let’s learn our ABCs… again!

So it may sound silly, but all music beginners have to re-learn the alphabet… kind of. The music alphabet is made up of seven letters: A B C D E F G. The first thing to remember is that we never go past G (and never reach H). Essentially, the music alphabet is just the same seven letters repeated over and over until (in the case of a piano) you reach the last key.

With the music alphabet under your belt, you can now apply it to the notes on the Grand Staff. Here is what the Grand Staff looks like with notes:

Now you may be thinking, “How am I supposed to remember this?”. The answer, by using acronyms and guide notes.

Guide Notes

Remembering the notes on the grand staff can be challenging using the wrong approach. I remember learning about the staff for the first time and being completely overwhelmed because my instructor literally had me write out every single note on the staff repeatedly until I had it mostly memorized.

While the repetition worked for me, it isn’t the friendliest way to share it with others. Personally, I find it easier (and much more effective) to memorize the notes in chunks. Here are some simple tricks to help with note identification:

Treble Clef Notes

The treble clef, being on the top staff, holds all the higher-pitched notes. To remember the notes on the lines (E G B D F), you can use this phrase: Every Good Boy Deserves Fudge (the first letter of each word in the phrase are all the line notes on the treble clef). Conveniently, the notes in the spaces spell out F A C E.

Bass Clef Notes

The bass clef is home to the lower-pitched notes of the staff. Similar to the treble clef, you can use a phrase to remember the line notes (G B D F A) on the bass clef: Good Boys Deserve Fudge Always. For the space notes (A C E G) you can use the phrase: All Cows Eat Grass.

These phrases are just a suggestion, and so you are more than welcome to change them up to your liking.

The (Fun)damental Five

Memorizing the guide note phrases can be useful when you’re just starting to read notes, but they can also hinder your speed. Music varies in tempo (speed) and can change rapidly in the middle of a song. For this reason, it’s best to memorize a set of notes and use directional reading to figure out surrounding notes. This is where the fundamental five comes in (Just a disclaimer, the fundamental five is not an official term, but it’s a concept I use to help my students build their note-reading speed).  The notes that make up this group are:

  • Treble C
  • Treble G
  • Middle C
  • Bass F
  • Bass C

The fundamental five is made up of the 3 Cs in the grand staff along with Bass F and Treble G. Bass F is quite easy to remember as its found on the line that is in-between the two dots of the bass clef. Treble G is located on the second line from the bottom of the treble clef. The picture below illustrates the placement of the five notes.

Music guide notes
Image created by SimplyLJ

Memorizing the fundamental five will help you read music faster as you wouldn’t need to go through each acronym to identify a note. After all, the fun part is actually playing music, not sitting and reading notes all day.

Dynamics

You may not realize it, but by learning to read music, you’ve essentially learned a new language. Reading notes is like learning new words and new ways to express yourself. Of course, it isn’t enough to just read notes, but you also have to practice conveying them so that it evokes emotion. To add depth to a song, we use dynamics, which represent loud and soft sounds (the volume in which you’re playing). This chart from Music Reading Savant summarizes dynamics:

As you play more music, you will notice these markings pop up in some measures. Pay attention to dynamics so that the song doesn’t sound boring and dull.

Let’s Play!

Rhythm, notes, and dynamics are just the backbone of any good song. The final ingredient to any good song is a great performer. Music isn’t just notes on a page, but it’s a story.

John Lennon composed Imagine as a way to express his desires for peace and unity. An article in Rolling Stone magazine featured Lennon’s wife, Yoko Ono, where she commented, “”Imagine” was “just what John believed: that we are all one country, one world, one people. He wanted to get that idea out.”

On the other hand, BTS created their album Love Yourself: Answer as way to teach themselves and their fans (ARMY) the importance of self-love.

Indeed, music is made for a purpose and is used as a canvas to express yourself. I hope that this guide was useful and sparked excitement to learn an instrument. Please feel free to leave a comment or question below; I’d love to hear if this guide was of any help or inspiration to you.

-LaarniJane♡

Food for Thought: Consumer Insights

Food for Thought: Consumer Insights

Journal 2 – MARK 1024

On June 9, 2020 I attended presentation given by the Senior Manager of Consumer Insights at Weston Foods, Julie VanderKloet.

Home | Weston Foods

Image from: https://www.westonfoods.ca

So what are insights anyway?

Insights are essentially a deeper understanding of something (i.e. people, objects, situations, etc.). Julie described insights to be knowledge that helps:

  • Understand a problem in a new way
  • Uncovers fundamental human truth
  • Discover underlying motivations that drive action

This deeper understanding of something, let’s say consumers, help businesses innovate ways to inspire and guide action. A great example that Julie shared was Glossier. The beauty company specializes in cruelty-free skincare and minimalist makeup products. However, it isn’t just the products that made the brand stand out, but it was the connection and community they built with their customers. Glossier didn’t start out as a beauty company; rather, it started with a blog, Into The Gloss.

The team behind the Into The Gloss blog, created Glossier after gathering insights from their readers and editors.

The Into The Gloss team consists of beauty editors that have tried and written about a variety of products. Together with their experiences, and the feedback from their readers, they were able to identify a consumer need in the beauty industry for no-fuss, simple, cruelty-free skincare and makeup. Thus, Glossier was incepted and has boasted a loyal following online (its official Instagram account has 2.8 million followers!).

How do insights work with marketing?

As mentioned previously, insights give businesses a better understanding of their customers; which in turn guides them on their next steps. A marketer’s job is to address these consumers’ needs in a meaningful way. If used effectively, insights can aid in the following marketing tasks:

  • BIM Development
  • Brand Awareness and Equity
  • Building and supporting new brands
  • Brand refresh
  • Packaging design
  • Advertising and messaging
  • Targeting

Julie’s experience at Weston Foods truly showed her the value of genuinely understanding and engaging with customers. Her position as the Senior Manager of Consumer Insights exposed her to both positive and not so great outcomes.

Julie shared an instance when they tried to introduce a new product to an existing bakery brand. The brand itself was quite popular, and sold quite well; however, the new bread product was not doing quite well. Before the launch, Julie and her team researched the demand for the product, which there seemed to be. Unfortunately, once the bakery item hit the shelves, it was displayed inappropriately, resulting in customers completely missing the product. Julie showed a picture of the product to my class, and while most of us recognized the brand, none of us knew of the product. While consumer insights are valuable, they need to be incorporated throughout the marketing plan to be effective.

What’s helped her succeed?

Julie wouldn’t have gotten to where she is now, had she been afraid to speak up and take risks. She also mentioned that as a marketer, you need to have a willingness to learn and try different things, especially as a beginner in the field. This reminds me of one of my favourite quotes,

“The biggest risk is not taking any risk… In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.”

-Mark Zuckerberg, Facebook CEO

Whether you like him or not, Mark Zuckerberg has a point; if you don’t take a chance to try something challenging, you’ll hinder your personal growth. In addition to learning, you need to build your network and create valuable connections with your peers and mentors. Julie advises that these connections should be authentic in order for it to be of any value. This means respectfully getting to know the person and conversing with them (rather than just shooting a LinkedIn request) so that the person actually remembers you.

Lastly, be comfortable talking in front of people. Nothing exudes confidence more than a well-spoken, composed public speaker. As a quiet introvert myself, this is something that I definitely need to work on.

Personal Insights

Like many of us, Julie had her own unique self-discovery journey. She graduated with a degree in chemistry and psychology only to find herself working in the wonderful world of consumer insights. In fact, it might be safe that through this journey, she gained a deeper understanding of herself, and better insight on what career path she wants to take. As a digital marketing postgrad student, who previously completed a marketing degree, I felt challenged by Julie’s experience. If she could get a career in marketing, then there’s no reason for me not to try.

-LaarniJane♡

BTS Virtual Concert Experience Pt.1 – BANG BANG CON: The Live!

BTS Virtual Concert Experience Pt.1 – BANG BANG CON: The Live!

Note: I decided to split this post into parts because I had a lot more to say than I originally thought haha. Anyways, I hope you enjoy reading this and please stay tuned for part 2!

“Ayo ladies and gentlemen, 준비가 됐다면 부를게 [If you’re ready, I’ll start] yeah!”

-Lyrics from Dope by BTS

Despite the pandemic-stricken state of the world, BTS fans (also known as ARMY) were able to enjoy live performances from the South Korean septet. And yes, I was one of the ARMY that attended BANG BANG CON: The Live.


What is BANG BANG CON: The Live?

“BANG BANG CON” is an online BTS concert series (with BANG BANG referring to the band’s Korean name, Bangtan Sonyeondan) that was launched after the postponement of their 2020 Map of the Soul world tour. On June 14, 2020, the live instalment of the series took place and was streamed on Kiswe (BTS’ label, Big Hit Entertainment recently partnered with this American video technology start-up for the live streaming for future events). Kiswe’s technology facilitated audience engagement through live commenting and multi-views.

Live commenting is not new to the BTS ARMY community as it is used on other platforms such as V Live and YouTube. However, what really made this virtual concert unique was the multi-view function; which allowed users to switch camera views to their liking (or view all of them at once).

My screenshot from the event, featuring the multi-view function and chatbox.

Getting my “Ticket”

Tickets for the event were sold on Weverse, which is the official online store for Big Hit Entertainment artists and those under affiliated labels (i.e. GFriend, Seventeen, and TXT). As an official ARMY membership holder, I was able to purchase my ticket for at a discounted price of $26.09 USD (non-members pay $35.10 USD).

Ticket to BANG BANG CON: The Live included:

  • Admission to the live event
  • Streaming on up to 2 devices
  • Virtual personalized ticket (emailed after the concert)
  • Video On Demand streaming of the concert (so you can rewatch it again and again!)

After purchasing my ticket, I had to log in to the event website with my Weverse account to choose a nickname for the live chat box.

Event homepage featured a countdown to the event and a link to purchase admission.

My First Virtual BTS Concert Experience!

The concert was scheduled to begin at 6 AM KST, which meant that I had to wake up at 5 AM to catch the event (since I’m in Canada). Nonetheless, it was totally worth the lack of sleep as the boys put on a phenomenal show!

After scrambling to find batteries for my ARMY Bomb light stick, I turned on my laptop and logged into the event website. I was immediately blown away by the diversity of my fellow ARMYs as they all commented their country and their excitement for the show in the event chatbox. At the bottom of the screen was a button to connect the light stick to my computer via Bluetooth so that it synced with the songs. Unfortunately, I wasn’t able to connect my light stick (the button wasn’t working for me for some reason). With only 5 minutes left until the concert begins, I gave up on connecting my light stick and wake my sister (Whew, almost forgot!) so she can set up her laptop too (admission allows streaming on up to two devices!).

With my oversized Koya pillow by my side and ARMY Bomb in hand, I was finally ready for BANG BANG CON: The Live!

Did you attend BANG BANG CON: The Live? Let me know in the comments!

Please stay tuned for part 2!

-LaarniJane♡

Intro: Music Memories

Intro: Music Memories

Hello! Bonjour! Kamusta! 안녕하세요! こんにちは!

Welcome to my blog series Music Memories, in which I’ll share my concert experiences and fangirl ramblings. As you can probably guess from my intro, I believe music transcends language, and anyone can appreciate the emotions expressed in melodies. You don’t need to be fluent in a language to enjoy the music! I hope you all enjoy this series, and please feel free to share your experiences as well!

-LaarniJane♡

A Day in the Life of a Digital Marketer

A Day in the Life of a Digital Marketer

Journal 1 – MARK 1024

Last Thursday, my classmates and I had the opportunity to hear from GBC Alumni Asta Schouten (Social Media and Brand Strategist), Natasha Burtenshaw-deVries (Digital Marketing Specialist), and Jordan Veenstra (Social Media Coordinator) about their experiences at George Brown College and in the digital marketing field.

As an aspiring digital marketer, it was important for me to hear what they had to say about the field, as well as what they liked (or disliked) about their jobs. Asta Schouten shared her journey from being a graphic designer to now working in brand and social media strategy. As well, she also shared some tips on how to craft resumes and prepare for interviews:

  • Design your resume
  • “Pull words” from the job description
  • Referrals go a long way
  • Take advantage of LinkedIn Learning to gain basic graphic design skills

“If you can hit 75% of what the job poster is looking for, you should go for it. If you are a good fit they are likely to let you learn on the job.” -Asta Schouten

Next, we heard from Jordan Veenstra and Natasha Burtenshaw-deVries. Notably, both of them are graduates from the Digital Media Marketing program! As a postgrad student currently taking that program, I really wanted to hear how they managed to land a job and what tips they could give for a future jobseeker like myself.

While they both graduated from the same program, they work in very different settings; Jordan works for a large marketing agency while Natasha works in a smaller agency. In a larger marketing agency, you work in teams, assigned multiple accounts and are given larger budgets. On the other hand, working in smaller agencies means you are working with a tightly-knit team (or in some cases independently) to serve your clients. Natasha mentioned that she was initially hired as an assistant and was promoted 2 months later to handle the SEO all on her own. As a newbie in digital marketing, I’d prefer working for a larger agency first so that I may work in teams (with peers that I can look up to as mentors) and gain experience working on a variety of accounts.

desk-2037545_1280
Image by Coffee Bean from Pixabay

Marketing During the Pandemic

It was interesting to hear how the COVID-19 pandemic has affected their jobs. Like many of us, they were all working from home and had to make adjustments like setting up a home office, getting the right equipment, etc. But there were many challenges as well with panellists mentioning reduced workload, layoffs, and even budget cuts as a result of the pandemic.

Tips for the future!

All panellists highlighted the importance of skill-building and networking. As future digital marketers, we should expect ourselves to be constantly learning (whether it be new software, platforms, techniques). Google Adwords and Facebook Blueprint were just some of the certifications the panellists strongly recommended us to complete.

“Its not about what you know, but who you know.”

Given the current pandemic-stricken state of the world, it is going to be tough finding a job quickly without establishing connections in the industry. As an introvert, I will need to “get myself out there” and continue networking with my peers to help with my impending job search.