Tag: marketing intern

Remote Teamwork

Remote Teamwork

by Laarni Jane ♥ 0 Leave a Comment
COOP 4005 – Blog Post 2

As a social media intern, it’s my job to manage Facebook, Instagram, and Twitter pages for various clients. I also provide support to account managers with a variety of tasks, such as content creation and social media audits (scorecards). To work effectively with my team and supervisor, I learned to use different online communication platforms (Skype, Zoom, Google Hangout) and made time in my day for additional tasks.

Client and Team Communication

My day starts bright and early, at 8 AM. The Qode Social and Qode Media team has a morning huddle on Skype, which usually consists of good mornings and an ice breaker question. These morning chats help the teams warm-up and get our creative juices flowing. I then proceed to login to the socials of my assigned clients for the day and check for messages and reply to comments. 

Each client has a unique tone – which means I need to switch gears in commenting and interacting with their target audience. One of my clients is a specialty cheese brand, targeting individuals who love cheese and enjoy wine pairings. When interacting with their audience, I usually use formal and posh-sounding language (i.e. “Such a delectable spread!”).

We referred to this chart quite a bit in my content marketing class.

For my cheese snack client, I use informal phrases to appeal to their target audience of millennial hikers (i.e. “Looks like an awesome adventure. Hope you brought some snacks! 🧀”). As I’ve previously learned from my content marketing class, we must communicate with our audience using a consistent and relatable tone. 

Indeed, there have been days where I had to deal with negative comments and messages. In response to these interactions, I would frame my reply with a “You-focused” attitude (which I learned from my business communications class) and escalate messages to my supervisor when necessary. Despite working remotely, my supervisors are quite helpful and open to chat online. 

Taking Initiative

As an intern, it’s imperative to show your interest in the field and ask questions to demonstrate your drive and dedication towards your mentors and peers. With Qode Social, the quality of your intern experience depends on how much you want to learn. Since day one, my supervisor mentioned that if I ever want to learn something or take on additional tasks, I should reach out to any of the account members – and so I did.

In fact, since writing this article, I was able to accomplish the following:

  • Revamped the Instagram Page for a Client
  • Design graphics and images for Instagram Stories
  • Copywriting (Instagram Captions)
  • Conduct a social media audit (scorecards)
  • Draft ideas for a shot list
  • Assist with costume design for a client photoshoot
  • Account Build (Doubled the Instagram following for a client)

Working with Qode Social has been eye-opening. I enjoy being able to use many of the concepts I learned in class in actual scenarios. It’s been quite the ride so far, but I’m looking forward to what comes next!

-LaarniJane♡

My First Week as a Social Media Intern

My First Week as a Social Media Intern

by Laarni Jane ♥ 0 Leave a Comment
COOP 4005 – Blog Post 1
Laptop, Computer, Business, Table, Paper

Just last week (Sept. 24), I started my internship as a Social Media Manager with Qode Social. As the full-service social media branch of Qode Media (parent company), Qode Social specializes in creating content to help develop positive brand experiences. From day one, I was introduced to the fast-paced nature of the digital marketing industry. As an intern, I was responsible for community management and account building for the various clients of the agency. 

Qode Social is the Social Media Marketing branch of Qode Media.

Community Management

Social networks such as Facebook, Instagram, and Twitter, constantly change and update their algorithm – which is why companies need to stay in-the-know to maintain its hard-earned following.

Community management entails prompt replies to comments and direct messages; thereby, fostering a community between followers and brands. Community management also helps to humanize a brand, making it easier for fans (and potential customers) to relate with a brand. 

Account Building

With many brands hopping to social media, it’s becoming increasingly challenging to build an organic following. Account building is the act of increasing awareness of a brand by reaching out to potential customers and engaging with their content.

Liking, sharing, commenting, and following target audience members are just some of the ways I engage to increase the exposure of Qode Social’s clients on Social Media. 

Finding Success Despite the Pandemic

Due to the pandemic, many marketing agencies have been struggling to maintain their workload and retain employees. Fortunately, Qode Social has been doing well despite the situation and has even assisted other agencies with their clients. As a result, my internship experience has become a lot more “colourful” per se, as I get to work with clients from various industries such as consumer packaged goods (food), pharmacy, and education! 

Having only started my internship a week ago, I’ve learned so much about the digital marketing industry – particularly with social media. I look forward to the coming weeks as I’ll be assisting one of the account managers with a brand-new client! 

-LaarniJane♡